Harper's Bazaar Digital
ART DIRECTION
ART DIRECTION
DIGITAL IDENTITY
A refreshed website and style guides for editorial content, video series, motion graphics, and social channels
DIGITAL IDENTITY
THE BRAND
A new, digital friendly type system, color palette and UI kit for Harper's Bazaar digital content.
THE BRAND
Bringing Bazaar's 150 year-old typography into the digital space: Harmonia Sans, by Monotype, was chosen to help balance Bazzar's signature Didot.
TYPOGRAPHY
TYPOGRAPHY
THE CONTENT
While maintaining its position as the preeminent voice in the fashion industry, Bazaar's digital content confronts issues of the modern age. Reporting not only on current events, celebrity news, lifestyle and bridal, Bazaar's digital franchises house robust collections of op-ed and long format editorial content surrounding women's issues.
THE CONTENT
CELEBRITY PROFILE
Jenna Dewan's New Dawn
WRITTEN BY MARGARET WRAPPLER
Kinky Sex Could Be the Secret to Your Success
WRITTEN BY MARGARET WRAPPLER
WRITTEN by Jennifer Wright
ILLUSTRATIONS by Erin Lux
RED The Catholic Church Has No Moral Argument on Abortions
PINK Left to right: Why It's Impossible to Be a Likeable Female Politician / All the Times Trump Has Incited Violence Against People He Dislikes / Anti-Abortion Activists Are Still Defending Forced Birth with Debunked Science
OPINION EDITORIAL
Bazaar's opinion editorials confront many delicate and often controversial topics of current conversation. A comprehensive illustration system, with a unique palette and conceptual style was developed in order to establish a strong visual identity for this robust collection.
OPINION EDITORIAL
MOTION
Motion design direction for Bazaar's robust editorial and video teams, as well as the launch of a daily Snapchat Discover channel.
BAZAAR VIDEO
SNAPCHAT DISCOVER
Launched in 2016, Bazaar's Snapchat Discover channel produces original daily editions to over 6 million subscribers.
SNAPCHAT DISCOVER
CONTRIBUTORS
DESIGN
Perri Tomkiewicz
Moira Gilligan
Elaine Chung
Anna Aileo
MOTION
Aaron Halevy
Caitie Thornton
ILLUSTRATION
Perri Tomkiewicz
Moira Gilligan
Erin Lux