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THE BAZAAR BRIDE MEMBERSHIP
In order to create Bazaar's first exclusively digital membership program, Bazaar Bride required a unique brand identity, editorial design, user experience and creative strategy for deployment. Through close collaboration with Carrie Goldberg, Weddings Director, Bazaar Bride was successfully launched in 2019.
Beyond brand identity, design responsibilities included editorial design for 12 digital editions of Bazaar Bride, series branding and motion graphics art direction for 'By Invitation Only' video series, strategy and visual design for user on-boarding experience as well as marketing design surrounding the brand launch.
DESIGN ASSISTANT Moira Gilligan
MOTION GRAPHICS by Hayeon Kim
WRITTEN by Carrie Goldberg
Bazaar's first sub-brand launch required a unique identity worthy of subscription. While simultaniously harkening back to Bazaar's iconic style, fresh graphic systems, typography and palettes allowed for mobile-first content.
12 uniquely designed digital issues, a subscription based desktop experience, By Invitation Only video series, and Masterclasses with industry experts.
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