DESIGN DIRECTION

Bazaar Bride

DESIGN DIRECTION

THE BAZAAR BRIDE MEMBERSHIP

In order to create Bazaar's first exclusively digital membership program, Bazaar Bride required a unique brand identity, editorial design, user experience and creative strategy for deployment. Through close collaboration with Carrie Goldberg, Weddings Director, Bazaar Bride was successfully launched in 2019. 

Beyond brand identity, design responsibilities included editorial design for 12 digital editions of Bazaar Bride, series branding and motion graphics art direction for 'By Invitation Only' video series, strategy and visual design for user on-boarding experience as well as marketing design surrounding the brand launch. 

DESIGN ASSISTANT Moira Gilligan

MOTION GRAPHICS by Hayeon Kim

WRITTEN  by Carrie Goldberg

THE BRAND

Bazaar's first sub-brand launch required a unique identity worthy of subscription. While simultaniously harkening back to Bazaar's iconic style, fresh graphic systems, typography and palettes allowed for mobile-first content. 

THE BRAND

THE CONTENT

12 uniquely designed digital issues, a subscription based desktop experience, By Invitation Only  video series, and Masterclasses with industry experts.

THE CONTENT

PT_Pink.png