BRAND IDENTITY  +  CREATIVE DIRECTION

The Helm

The Helm is a lifestyle brand dedicated to reclaiming and redefining the relationship between women, money, and power.  In addition to original editorial content and direct investment in female-founded companies, The Helm encourages women to use shopping as a means of smashing the patriarchy through a curated an e-commerce platform, selling only female-founded brands. 

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PALETTE

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TYPOGRAPHY

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PHOTOGRAPHY

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VISUAL DESIGN

Brand identity and website design for The Helm Fund, The Helm Editorial, and The Helm Shop.

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ABOUT THE HELM

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ABOUT THE TEAM

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THE SHOP

A curated e-commerce platform featuring exclusively female-founded brands and products.

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ABOUT THE SHOP

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THE FUND

Launched in 2018, The Helm Fund has invested nearly $1.5M of seed capital in 11 of the most promising female-founded companies (with female CEOs) across the country. For novice and experienced investors alike, The Helm Investor Community brings together individuals who are committed to putting their dollars—small or large—behind the next wave of women-led innovation.

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THE PORTFOLIO

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THE CONTENT

A new editorial platform for interviews, profiles, columns, and commentary from female founders, alongside financial advice, best-of shopping coverage, and boundary-pushing features.

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RESPONSIVE EDITORIAL PLATFORM

EDITORIAL ART

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